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	<title>Karriann Graf &#187; Twitter</title>
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	<link>http://www.karrianngraf.com</link>
	<description>Social Media Manager for Small Businesses</description>
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		<copyright>Copyright &#xA9; Karriann Graf 2010 </copyright>
		<managingEditor>karrianngraf@gmail.com (Karriann Graf)</managingEditor>
		<webMaster>karrianngraf@gmail.com (Karriann Graf)</webMaster>
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		<itunes:subtitle></itunes:subtitle>
		<itunes:summary>Social Media Success Strategies for Small Businesses</itunes:summary>
		<itunes:author>Karriann Graf</itunes:author>
		<itunes:category text="Society &amp; Culture"/>
		<itunes:owner>
			<itunes:name>Karriann Graf</itunes:name>
			<itunes:email>karrianngraf@gmail.com</itunes:email>
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			<title>Karriann Graf</title>
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		<item>
		<title>Internet Business Ideas for Starting Entrepreneurs</title>
		<link>http://www.karrianngraf.com/internet-business-ideas-for-starting-entrepreneurs/</link>
		<comments>http://www.karrianngraf.com/internet-business-ideas-for-starting-entrepreneurs/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 19:24:26 +0000</pubDate>
		<dc:creator>KarriannGraf</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet Business Ideas]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.karrianngraf.com/?p=2119</guid>
		<description><![CDATA[Basically, most experienced online business entrepreneurs would suggest that among the best internet business ideas are those that have already been proven to work and earned profits for business owners. Even those who are yet to learn new ventures for internet businesses, many of them already have heard about online selling, either on eBay or [...]]]></description>
			<content:encoded><![CDATA[<div align="left" style="float:left;padding:0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://www.karrianngraf.com/internet-business-ideas-for-starting-entrepreneurs/"></a></div><p>Basically, most experienced online business entrepreneurs would suggest that among the best internet business ideas are those that have already been proven to work and earned profits for business owners. Even those who are yet to learn new ventures for internet businesses, many of them already have heard about online selling, either on eBay or Craigslist and many entrepreneurs are even used social networking websites such as Facebook, Friendster, Twitter, and YouTube to sell things directly to their friends this is a great way to advertise their products and services to other people within your network. This is currently one of the emerging internet business ideas that is being explored by a lot of people who are getting starting and many people are take notice. Just like with any other successful internet business idea, it all started from scratch but with careful planning and comprehensive research, your ideas can turn into great profits and income potential for business owners.</p>
<p>If you are planning to use social media as your starting point for the realization of your internet business ideas, you need to conduct comprehensive research as for the products and or services you are planning to offer your target market niche. Do not simply limit your business goals to selling only to those that are within your reach because once they are gone, it will be harder to come up with excellent internet business ideas again to propel your business towards success. If your internet business is focused on selling things that people want, you need to direct your research to finding novice and hot items which you can also buy for affordable prices so you can make a profit.</p>
<p>Depending on which niche you plan to focus on you may need to consider important aspects such as storage and shipping. Since your internet business will have all transactions done online, you need to find a secure yet affordable way to ship your products to your clients in order to keep the cost relatively cheap on the part of your business as well as on the part of your buyers. This has to work both ways in order to keep both parties happy. And in order for you to sell your internet business ideas and establish profit fast, you need to rev up your advertising strategy so your target market will know what products you have to offer to them. Using social media is one way of easily attracting potential buyers and because of the popularity of this media; you can keep your advertising costs low while establishing higher online presence.</p>
<p>There are certainly a lot of things to consider in making your simple yet effective internet business ideas work plus create a profit. But once your internet business idea(s) start rolling and all your plans are put into action, the road to success is within your reach.</p>


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		<title>Why a Social Media Manager is Important</title>
		<link>http://www.karrianngraf.com/why-a-social-media-manager-is-important/</link>
		<comments>http://www.karrianngraf.com/why-a-social-media-manager-is-important/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 14:29:40 +0000</pubDate>
		<dc:creator>KarriannGraf</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Manager]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.karrianngraf.com/?p=2081</guid>
		<description><![CDATA[The most important person, when it comes to social media, is a Social Media Manager. A Social Media Manger is the person who is in charge of ensuring that your social media marketing campaign succeeds and grows. If you employ a Social Media Manager then you will find that the experience and increased revenue will [...]]]></description>
			<content:encoded><![CDATA[<div align="left" style="float:left;padding:0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://www.karrianngraf.com/why-a-social-media-manager-is-important/"></a></div><p>The most important person, when it comes to social media, is a Social Media Manager. A Social Media Manger is the person who is in charge of ensuring that your social media marketing campaign succeeds and grows. If you employ a Social Media Manager then you will find that the experience and increased revenue will skyrocket fast in addition to freeing up some of your own time. Your Social Media Manager can compile and advise you on the best strategies that should run hand in hand with the current social trends.</p>
<p>Social media is currently the best way to network and market ideas so that your consumer base can grow and develop. By using networking sites such as Facebook, LinkedIn, Twitter, YouTube etc, you are able to network like you have never been able to before. The days are gone when you had complicated equations and campaigns to highlight your product! Social media takes away all of that and has replaced it with a simpler one to one system that allows the prospective client to feel like their interests are being taken to heart and that the potential product or service you are offering is tailored to them.</p>
<p>To get your business thriving you need to incorporate social media into your everyday workings and the best way to do this is to hire a Social Media Manager. Your Social Media Manager will open, design and handle all of your online social media profiles. With your business name constantly being displayed on your potential customers networking sites they will choose your brand name over other peoples as displays in their sight then creates displays in their mind which in turn leads them to your product or service. Having someone to reply to their questions, messages and posts on the networking site allow them to feel that you really care and you’re not just a name.  This kind of human contact makes them trust you and allows them to be more open and they become a little more willing to listen. All of these efforts help to break down the barriers that your prospects may have at first.</p>
<p>Social Media Managers maintain the pages to keep reminding old and current customers, fans and clients of your presence as well as attracting new customers, fans and clients with giveaways, research interest polls, post interesting facts and special promotions, and service the accounts at all times. With so many different social networking sites out there, hiring a Social Media Manager is a great option since they are right on the pulse of every change, every trend and everything to do with your business, service and/or industry. This allows them to keep your company one step ahead of the competition at all times. Regardless of the size of your company, niche or service, a Social Media Manager can help you to make your business part of the growing world of social media and provide your growing consumer base with a point of contact that fits into their everyday life.</p>


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		<title>What is a Social Media Manager&#8217;s Role?</title>
		<link>http://www.karrianngraf.com/what-is-a-social-media-managers-role/</link>
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		<pubDate>Mon, 30 Aug 2010 14:25:05 +0000</pubDate>
		<dc:creator>KarriannGraf</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Social Media Manager]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Small Business Marketing Tips]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.karrianngraf.com/?p=2071</guid>
		<description><![CDATA[With technology advancing every day, people and businesses are using social networking sites more and more because it allows them to stay connected to prospects, clients, and leads. With this being said many people and businesses are frustrated and overwhelmed with the hours they spend managing all their profiles. What happens many times is they [...]]]></description>
			<content:encoded><![CDATA[<div align="left" style="float:left;padding:0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://www.karrianngraf.com/what-is-a-social-media-managers-role/"></a></div><p>With technology advancing every day, people and businesses are using social networking sites more and more because it allows them to stay connected to prospects, clients, and leads. With this being said many people and businesses are frustrated and overwhelmed with the hours they spend managing all their profiles. What happens many times is they stop completely and it damages their image a bit. Are you one of these individuals or businesses?  The great thing is that there is a solution!</p>
<p>Have you heard of a Social Media Manager?  Their role within social media marketing is one that allows the manager to manage several social networking brand profile pages for you or your company so that you have an active profile page on all of the popular social networking sites. It’s important that you have an active profile on the social networking sites such as Twitter, Facebook and YouTube. Expanding a company’s brand image using social networking sites is a great way to really market your products and or services.</p>
<p>A dedicated Social Media Manager will be able to create from scratch all of your profiles and also create marketing campaigns that co inside and compliment any of your offline promotions and advertizing. Visual stimulation has been shown to create longing and it is this fact that Social Media Managers use to increase your brand’s power and influence in the current market. It will allow you to create a huge gap between you and your competition. By making your more accessible in this manner you are able to show your clients and prospective clients that you are available to them whenever they need you or think of you. You become another “friend” on their list, you are able to post information, answer questions and create interest without having to worry about a thing. As you can see a Social Media Manager can add great value to your team of experts by helping you with some of the daily tasks need for your online presence.</p>


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		<title>What is a Social Media Manager?</title>
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		<pubDate>Mon, 23 Aug 2010 16:07:25 +0000</pubDate>
		<dc:creator>KarriannGraf</dc:creator>
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		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Social Media Manager]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.karrianngraf.com/?p=1959</guid>
		<description><![CDATA[When the Internet evolved into a web 2.0 environment, many found the sheer influx of new social media sites to be overwhelming. When you’re using social networks to help brand and build your business, it’s vital that you have a system in place to organize and manage those tasks, and a social media manager can [...]]]></description>
			<content:encoded><![CDATA[<div align="left" style="float:left;padding:0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://www.karrianngraf.com/what-is-a-social-media-manager/"></a></div><p>When the Internet evolved into a web 2.0 environment, many found the sheer influx of new social media sites to be overwhelming. When you’re using social networks to help brand and build your business, it’s vital that you have a system in place to organize and manage those tasks, and a social media manager can accomplish that for you.</p>
<p>As an online entrepreneur, you have many hats to wear in your business. You brainstorm ideas, create products, conduct tracking and testing to enhance conversion rates. But you also focus on advertising, and while most marketing costs money, social media is free to those who want to wield its power.</p>
<p>The problem occurs when you start signing up for social networks and realize you don’t have enough hours in the day to manage the operations of it all. So you start looking for someone to outsource the networking tasks to – a social media manager who will be the right fit for your business vision.</p>
<p>You want a s<a href="http://www.karrianngraf.com/wp-content/uploads/2010/08/profit-puzzle.jpg"><img class="alignleft size-full wp-image-1961" title="profit puzzle" src="http://www.karrianngraf.com/wp-content/uploads/2010/08/profit-puzzle.jpg" alt="" width="225" height="224" /></a>ocial media manager who knows how to immerse himself (or herself) into multi media formats – from text to audio to video. They need to be able to handle blog posts, video presentations and communications with prospective customers on any and all Internet platforms like forums or chat rooms.</p>
<p>Social media managers take on the role of branding your business for you on the World Wide Web, so you want to ensure they don’t engage in black hat spamming and always present your business in its best light.</p>
<p>While you’re busy focusing on the product line and profits, your social media manager will seek out new networking opportunities, have a profile set up for you and begin releasing information to interested viewers about your offerings.</p>
<p>You may notice that most offline companies are now in the process of hiring online media managers to build a rapport with the public. This person will be able to identify your target audience on networking sites and then build a bridge between their needs and your solutions.</p>
<p>They’ll monitor the web to see what buzz is being created about your business and address it accordingly. They will encourage participation and find ways of engaging them in conversations.</p>
<p>Social media managers who are adept at their jobs will easily be able to channel targeted traffic to your website through many of the largest web 2.0 entities in existence – including LinkedIn, YouTube, Facebook, Digg and more. Their job is to create a buzz and circulate information and you reap all of the rewards of those efforts.</p>


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		<title>Finding More Clients on Twitter</title>
		<link>http://www.karrianngraf.com/finding-more-clients-on-twitter/</link>
		<comments>http://www.karrianngraf.com/finding-more-clients-on-twitter/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 13:49:50 +0000</pubDate>
		<dc:creator>KarriannGraf</dc:creator>
				<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Twitter Applications]]></category>
		<category><![CDATA[Twitter Local]]></category>
		<category><![CDATA[Twitter Search Function]]></category>

		<guid isPermaLink="false">http://www.karrianngraf.com/?p=1230</guid>
		<description><![CDATA[Did you know that Twitter can help you find more customers?  Not only can you search Twitter for people who are interested in what your company has to offer, but potential customers can also find you.
For example, if you are a business coach who works with people who are struggling with reaching their business goals, [...]]]></description>
			<content:encoded><![CDATA[<div align="left" style="float:left;padding:0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://www.karrianngraf.com/finding-more-clients-on-twitter/"></a></div><p>Did you know that Twitter can help you find more customers?  Not only can you search Twitter for people who are interested in what your company has to offer, but potential customers can also find you.</p>
<p>For example, if you are a business coach who works with people who are struggling with reaching their business goals, you can find people online who are talking about their struggle. Likewise, people who are in need of a business coach can search twitter and find your services as long as you have your bio filled with a keyword rich description of what you help people accomplish.</p>
<p>One of my favorite tools for searching is <a href="http://search.twitter.com" target="_blank">Twitter Search</a>.</p>
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		<title>Why Twitter is Important to Your Small Business</title>
		<link>http://www.karrianngraf.com/why-twitter-is-important-to-your-small-business/</link>
		<comments>http://www.karrianngraf.com/why-twitter-is-important-to-your-small-business/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 18:03:30 +0000</pubDate>
		<dc:creator>KarriannGraf</dc:creator>
				<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Why Twitter]]></category>

		<guid isPermaLink="false">http://www.karrianngraf.com/?p=1223</guid>
		<description><![CDATA[
I am going to be doing a series of videos on Why Twitter is Important for Your Business.
The last thing your business needs is an empty Twitter account taking up space in the twittersphere. You’ll have wasted your time in setting it up and when people find an empty account they may think your business [...]]]></description>
			<content:encoded><![CDATA[<div align="left" style="float:left;padding:0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://www.karrianngraf.com/why-twitter-is-important-to-your-small-business/"></a></div><p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="580" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/FhdzKVu8bMg&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="580" height="360" src="http://www.youtube.com/v/FhdzKVu8bMg&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I am going to be doing a series of videos on Why Twitter is Important for Your Business.</p>
<p>The last thing your business needs is an empty Twitter account taking up space in the twittersphere. You’ll have wasted your time in setting it up and when people find an empty account they may think your business doesn’t know what it’s doing. While this is worse than not having a Twitter account, you could be missing out on excellent opportunities.</p>
<p>So, before you jump on the bandwagon and setup your business’ Twitter account, or write off the whole social media thing…. Take a few minutes to learn why you need an account.</p>
<p>My next episode will be about how to Find more clients using Twitter.</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/pixy.gif?x-id=ae6ebf45-e908-4d55-b7c7-88feabfa1c83" alt="" /><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>


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		<title>Free Social Media Gift Giveaway &#8211; ONLY for 48 Hours</title>
		<link>http://www.karrianngraf.com/free-social-media-gift-giveaway-only-for-48-hours/</link>
		<comments>http://www.karrianngraf.com/free-social-media-gift-giveaway-only-for-48-hours/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 13:12:08 +0000</pubDate>
		<dc:creator>KarriannGraf</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.karrianngraf.com/?p=1204</guid>
		<description><![CDATA[Are You Ready to Put Your Business In Front of The Biggest Population Of Potential Buyers In The World?

Some know some of you have already had the opportunity to receive our Free Gifts we were originally suppose to start today but I got all excited and started to advertising the event last night.  I teamed [...]]]></description>
			<content:encoded><![CDATA[<div align="left" style="float:left;padding:0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://www.karrianngraf.com/free-social-media-gift-giveaway-only-for-48-hours/"></a></div><p><span style="color: #800000;"><strong>Are You Ready to Put Your Business In Front of The Bigges</strong></span><span style="color: #800000;"><strong>t Population Of Potential Buyers In The World?<br />
</strong></span><br />
Some know some of you have already had the opportunity to receive our Free Gifts we were originally suppose to start today but I got all excited and started to advertising the event last night.  I teamed up with three other Social Media Specialists to Offer Some Fantastic Information on Maximizing Your Social Media Efforts.</p>
<p>&#8230; But here&#8217;s the catch &#8230; These valuable videos and reports will only be available for a Limited Time – 48 hours!</p>
<p>Want you can expect to learn to Increase your Profits using Social Media:</p>
<p>•    How to get FREE Traffic and Advertising for your Business?</p>
<p>•    How to generate more Leads and eliminate Cold Calls?</p>
<p>•    How to use SEO with Social Media to Ratchet up your Connections Online.</p>
<p>•    Learn how Video moves Consumers to Customers 300 times more quickly.</p>
<p>Be sure to come and check out these <a href="http://freesocialmediagiveaways.com" target="_blank">FREE Gifts</a></p>
<p>Remember the doors are closing on Wednesday Night at 12:00pm EST!</p>
<p><a href="http://freesocialmediagiveaways.com" target="_blank"><span style="color: #800000;"><strong><img class="aligncenter size-medium wp-image-1206" title="header" src="http://www.karrianngraf.com/wp-content/uploads/2010/06/header-300x80.jpg" alt="" width="300" height="80" /></strong></span></a></p>


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		<title>Creating Content for Twitter</title>
		<link>http://www.karrianngraf.com/creating-content-for-twitter/</link>
		<comments>http://www.karrianngraf.com/creating-content-for-twitter/#comments</comments>
		<pubDate>Mon, 31 May 2010 13:42:25 +0000</pubDate>
		<dc:creator>KarriannGraf</dc:creator>
				<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Trending and Popularity]]></category>

		<guid isPermaLink="false">http://www.karrianngraf.com/?p=1176</guid>
		<description><![CDATA[ 
You’re probably groaning right now at the thought of having to create more content. The great news is that in Twitter land, content is only 140 characters long. And you don’t want to overdo it. Such as with blogging or website building, content is king on Twitter. If people like your content, they will [...]]]></description>
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<p>You’re probably groaning right now at the thought of having to create more content. The great news is that in Twitter land, content is only 140 characters long. And you don’t want to overdo it. Such as with blogging or website building, content is king on Twitter. If people like your content, they will follow you and tell others about you. If they don’t, you’ll be sitting on your own Twitter island all by yourself.</p>
<p>Fortunately, Twitter makes providing content really easy. You don’t even have to write all of it yourself. You can simply read through the content provided by the people you’re following and retweet to your followers the great content they have written. Or, as you’re reading through your RSS feed for the day, you can tweet about the news, interesting blog posts or controversies that are brewing in the blogging world. If you have an opinion be sure to say something, share your thoughts and ideas..</p>
<p>So your wondering what kind of content should you be sharing?</p>
<ul>
<li><strong>Information.</strong> If you know something, share it. It might be a bit of trivia of interest to people in your industry or your customers. Or it might be a piece of relevant news.</li>
</ul>
<ul>
<li><strong>Advice. </strong>As a business owner, you should know what your customers struggle with. Let&#8217;s us me as an example I know that many people struggle with implementing their own social media strategy.  Plus, many need help with creating their own business fan page.  So sharing these tidbits helps my audience. So, provide insight for your customers and they’ll love you forever.</li>
</ul>
<ul>
<li><strong>Answers.</strong> Similar to advice, answers are a more direct way of helping people. Watch out for people asking questions about your field of expertise, product, or service. Provide the answers and they’ll remember you – particularly if you just saved them from hours of searching or paying someone hundreds of dollars for the 5 minute fix you provided.</li>
</ul>
<ul>
<li><strong>Updates. </strong>Again, I think it’s a good idea to have your blog posts tweeted as updates to your Twitter stream. There are plugins that will allow you to automatically tweet the headline and a shortened link to your blog post. Of course, this assumes that your blog posts are original content and useful to others. If you’re tweeting spam, you’re followers are going to jump ship.</li>
</ul>
<ul>
<li><strong>Contests.</strong> Running a Twitter-only contest is a great idea. You can blend the contest with an effort to gather opinions from your followers. For example, if you need to know whether or not your customers will pay for a physical version of your digital products, send out a tweet and include an offer to give away a free copy of one of your products to those who reply.</li>
</ul>
<ul>
<li><strong>Personal tidbits. </strong>While it’s a good idea to give your profile some personality, you have to be careful with this one. Talking about a song you’re listening to, or something cool you learned today is fine. Telling us about your indigestion is not! Honestly, we don&#8217;t care what you ate for lunch either.</li>
</ul>
<p>Now that you have some ideas for content, you can plan out some of the elements. For example, if you’re getting ready to launch a product, announce that you’re taking beta testers, run a contest to give away a copy or two, and give out a few bits of information about the product to whet your customers’ appetites. Throw in a sprinkling of personal fun (professionally speaking) and you’ll have a winning combination.</p>
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		<title>5 Tips for Making Your Video Go Viral</title>
		<link>http://www.karrianngraf.com/5-tips-for-making-your-video-go-viral/</link>
		<comments>http://www.karrianngraf.com/5-tips-for-making-your-video-go-viral/#comments</comments>
		<pubDate>Wed, 26 May 2010 13:18:32 +0000</pubDate>
		<dc:creator>KarriannGraf</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video clip]]></category>
		<category><![CDATA[Viral video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.karrianngraf.com/?p=1165</guid>
		<description><![CDATA[

 
Creating a video is only half the battle when it comes to marketing online. To really be successful, you want the video to go viral – and that’s where it gets a bit harder because you have to raise awareness about your video and then maintain an interest in it so that viewers feel [...]]]></description>
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<div class="wp-caption alignleft" style="width: 226px"><a href="http://en.wikipedia.org/wiki/File:YouTube_logo.svg"><img class="  " title="YouTube logo" src="http://upload.wikimedia.org/wikipedia/en/thumb/6/66/YouTube_logo.svg/300px-YouTube_logo.svg.png" alt="YouTube logo" width="216" height="111" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<p align="center"><strong> </strong></p>
<p>Creating a video is only half the battle when it comes to marketing online. To really be successful, you want the video to go viral – and that’s where it gets a bit harder because you have to raise awareness about your video and then maintain an interest in it so that viewers feel like sharing it.</p>
<p>Here are five tips on helping your video go viral in the marketplace:</p>
<p><strong>1.) Allowing embed features </strong></p>
<p>Some marketers make the big mistake of not allowing anyone to embed their videos from YouTube to their own site. You’re preventing your video form going viral because you’re limiting the sharing features available to you.</p>
<p>Not everyone wants to simply cut and paste a link. They want to keep people on their own domain watching the video, and letting them embed it gives you both perks – because you get the branding on someone else’s website and get to capture their own site traffic.</p>
<p><strong>2.) Short video clips work best</strong></p>
<p>Viral video clips are anything but long and boring. They’re fairly short, in fact. Long videos don’t tend to go viral at all. They’re less likely to keep the attention of the viewer. Work with a video less than 5 minutes long if you want it to have a viral effect.</p>
<p><strong>3.) Don’t sell – share.</strong></p>
<p>Viral videos don’t sell – they share information, tips and insight. Sometimes they simply share humor. Either way, you’ll get the most out of your video creation process if you remember that it’s for the benefit of your customer, and not for the purpose of lining your wallet with green. If that’s a natural side effect, then that’s a bonus for you.</p>
<p>4.) <strong>Get the ball rolling by sharing it yourself</strong>.</p>
<p>A video won’t go viral if no one knows about it. You have to give it a jumpstart and begin sharing it on social networking sites like Facebook, MySpace, Twitter, WordPress Blogs, Squidoo and more – anywhere it can get “found” by interested viewer who will then pass it on to others.</p>
<p>5.) <strong>Focus on your title </strong>(leaked video, for example)</p>
<p>Viral videos often give off the vibe that you shouldn’t be seeing something so (insert your adjective here – shocking, amazing, special, etc.) so you want your title to reflect that. Many video marketers use a title such as “Leaked Video Shows…” to convey the fact that it’s supposed to be top secret, but you’re being let in on a little secret others don’t know.</p>
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		<title>Are You Making the Most of Your Socialization Strategy? (Part 2)</title>
		<link>http://www.karrianngraf.com/are-you-making-the-most-of-your-socialization-strategy-part-2/</link>
		<comments>http://www.karrianngraf.com/are-you-making-the-most-of-your-socialization-strategy-part-2/#comments</comments>
		<pubDate>Sat, 22 May 2010 13:24:08 +0000</pubDate>
		<dc:creator>KarriannGraf</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Social network service]]></category>

		<guid isPermaLink="false">http://www.karrianngraf.com/?p=1140</guid>
		<description><![CDATA[

In the last lesson, I talked about why it’s important for a small business entity to establish some sort of socialization strategy online. Now I’m going to provide you with ten tips that can help you brand your company name, increase sales and build a loyal fan base.
1.) Find out what people most want to [...]]]></description>
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<div class="wp-caption alignright" style="width: 280px"><a href="http://commons.wikipedia.org/wiki/Image:Google_Appliance.jpg"><img title="Google Appliance as shown at RSA Expo 2008 in ..." src="http://upload.wikimedia.org/wikipedia/commons/thumb/6/69/Google_Appliance.jpg/300px-Google_Appliance.jpg" alt="Google Appliance as shown at RSA Expo 2008 in ..." width="270" height="430" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<p>In the last lesson, I talked about why it’s important for a small business entity to establish some sort of socialization strategy online. Now I’m going to provide you with ten tips that can help you brand your company name, increase sales and build a loyal fan base.</p>
<p><strong>1.) Find out what people most want to know. </strong></p>
<p>Consumers go online to ask questions about products and services. Check out Yahoo answers, forums, and other Q&amp;A hot spots to spy on your target audience and see what concerns or questions they have so that you can provide the answers.</p>
<p><strong>2.) Blog frequently using strategic keyword text for maximum “find-ability.”</strong></p>
<p>Use a keyword tool to download a list of phrases your prospects are using to find products or services in your niche. Use these in your blog titles, web content, and elsewhere to ensure that when they type the phrase into Google or Bing, your site or blog has an increased chance of coming up as one of the top 10 results. Blogging frequently helps Googlebots identify you as an authority figure, and it makes customers want to check back frequently to make sure they don’t miss anything.</p>
<p><strong>3.) Tweet throughout the day – and reply to your followers.</strong></p>
<p>It only takes a few seconds to put together 140 characters and hit the Tweet button and it allows you to generate new interest in your business to millions of potential customers each time you do it.</p>
<p><strong>4.) Initiate and participate in discussions on your Facebook Fan Page.</strong></p>
<p>Some entrepreneurs launch a Facebook Fan Page, post their site link information, maybe their telephone number, and abandon the page from that point on. Your fans or followers want interaction! Visit the discussion page often to make sure conversations aren’t awaiting your participation and if there aren’t any, <em>start</em> some!</p>
<p><strong>5.) Showcase real stories from the company or from customers.</strong></p>
<p>Personalization is important when it comes to using social networking sites online. People like to hear real stories – so tell them yours from the company perspective, or ask customers if you can share their stories. Why do you think so many weight loss products include “real life success stories?” Because people want to relate to the person using the product before they buy it themselves.</p>
<p><strong>6.) Use a multi-pronged approach to your media. </strong></p>
<p>Don’t just type on your keyboard. Text socialization is fine, but there’s so much more you can do to really develop an online personality for your business. Ask customers to submit questions and then create an audio file they can listen to on your site or download where you’re talking. Or, interview an expert in your line of business and record it for an audio lesson they can download.</p>
<p><strong>7.) If bad press gets out there, don’t hide from it.</strong></p>
<p>Whenever you start socializing online (and maybe even before), there will be some people you just can’t please and who will talk negatively about you. Don’t engage in a flame war. Instead, reach out to the customer to see how you can make it right – and do this publicly wherever the bad press was so that it shows you’re not hiding from a problem.</p>
<p><strong>8.) Give more than you plan to take.</strong></p>
<p>This is a good rule of thumb to remember. Don’t sell, sell sell. Instead, give away freebies, poll your customers for their opinions, provide advice consistently. This is all fostering good will with people who may later buy what you have to offer.</p>
<p><strong>9.) Ensure that your audience sees you as a cutting edge company.</strong></p>
<p>Watch the news. Create a Google alert for your niche so that whenever groundbreaking news occurs, you can blog about it and capitalize on it with your customers who will come to perceive you as a company that stays on top of things.</p>
<p><strong>10.) Make viral opportunities available in ample amounts to your customers.</strong></p>
<p>Whenever you’re using social media, you want to encourage a viral response. For a blog, for example, make sure you have a widget that has all sorts of social networking site buttons so that your reader can share your blog post with one click of a button.</p>
<p>Don’t wait until you have everything perfect for your website. You can start socializing immediately with a free Twitter account, free Facebook Fan page, free blog, and more. It won’t cost you anything but time, and the rewards that your company will reap will have an everlasting effect on your business.</p>
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