You’re probably groaning right now at the thought of having to create more content. The great news is that in Twitter land, content is only 140 characters long. And you don’t want to overdo it. Such as with blogging or website building, content is king on Twitter. If people like your content, they will follow you and tell others about you. If they don’t, you’ll be sitting on your own Twitter island all by yourself.

Fortunately, Twitter makes providing content really easy. You don’t even have to write all of it yourself. You can simply read through the content provided by the people you’re following and retweet to your followers the great content they have written. Or, as you’re reading through your RSS feed for the day, you can tweet about the news, interesting blog posts or controversies that are brewing in the blogging world. If you have an opinion be sure to say something, share your thoughts and ideas..

So your wondering what kind of content should you be sharing?

• Information. If you know something, share it. It might be a bit of trivia of interest to people in your industry or your customers. Or it might be a piece of relevant news.

• Advice. As a business owner, you should know what your customers struggle with. Let’s us me as an example I know that many people struggle with implementing their own social media strategy.  Plus, many need help with creating their own business fan page.  So sharing these tidbits helps my audience. So, provide insight for your customers and they’ll love you forever.

• Answers. Similar to advice, answers are a more direct way of helping people. Watch out for people asking questions about your field of expertise, product, or service. Provide the answers and they’ll remember you – particularly if you just saved them from hours of searching or paying someone hundreds of dollars for the 5 minute fix you provided.

• Updates. Again, I think it’s a good idea to have your blog posts tweeted as updates to your Twitter stream. There are plugins that will allow you to automatically tweet the headline and a shortened link to your blog post. Of course, this assumes that your blog posts are original content and useful to others. If you’re tweeting spam, you’re followers are going to jump ship.

• Contests. Running a Twitter-only contest is a great idea. You can blend the contest with an effort to gather opinions from your followers. For example, if you need to know whether or not your customers will pay for a physical version of your digital products, send out a tweet and include an offer to give away a free copy of one of your products to those who reply.

• Personal tidbits. While it’s a good idea to give your profile some personality, you have to be careful with this one. Talking about a song you’re listening to, or something cool you learned today is fine. Telling us about your indigestion is not! Honestly, we don’t care what you ate for lunch either.

Now that you have some ideas for content, you can plan out some of the elements. For example, if you’re getting ready to launch a product, announce that you’re taking beta testers, run a contest to give away a copy or two, and give out a few bits of information about the product to whet your customers’ appetites. Throw in a sprinkling of personal fun (professionally speaking) and you’ll have a winning combination.

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About Karriann

Karriann Graf is a Social Media Manager/Strategist for small businesses and real estate professionals. Her focus is to help you learn about the best Social Media methods to connect with your clients and customers and increase your revenue.

In my previous blog I shared information about hashtags and what they’re used for. #tags can be confusing but there are some useful, free online tools to help you out. Here are just a few:

Twitag.com lets you group, see and share #tags. According to the website: “This is a useful tool to group posts related to live events (meetings, conferences, games), services (traffic, weather, emergency), memes and so on. ”

Tagdef.com is like a dictionary for hashtags. Input the word, words or letters and you’ll find out what they mean. You also get suggested hashtag words related to your search. NOTE: tagdef doesn’t know all the acronym hashtags (e.g. smss).

Search.Twitter.com: Input hashtags to get the list of posts, or follow some of the hashtag postings currently being discussed when you log in.

Twemes.com: Search for the latest Twitter Themes (“twemes”). You can also click on a topic in the Tweme Cloud and you can also choose timeline for the hashtag tweets (posted in the past hour to up to the past year).

Tweetchat.com. Search for hashtags on the home page. Log in with your Twitter username and password, then key in the hashtag acronym and you will be directed to the hashtag discussion room. You can add a tweet on the topic directly from that site.

Are there any #tag organization tools you use? Please share them with us here.

Recently, I went in to change my profile HTML in Facebook. To my surprise, I discovered that Facebook will be eliminating this feature.

Profile HTML is used by many marketers, entrepreneurs, authors and other people who want to change the look/feel of the area on the left side of their profile page.

You can find your Profile HTML by going on to your Profile Page. Click on Accounts and Application Settings and you’ll see Profile HTML. If you do not the application here then you can type Profile HTML in the search box and the application will appear.

When I went in, there was a red banner that said “Please be aware that Facebook will no longer be supporting profile boxes very soon. You should move your content to a profile tab instead.”

So I created a video to show you how to access the Profile HTML and set it up using the profile tab so you won’t lose your valuable information.

You can find more details on my video at:

If you have any questions about the Profile HTML feature, please post them here and I’ll answer them.

According to Twitter Blog [February 2, 2010]: “Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second.”

Now that’s a lot of Tweets and a lot of Tweet Peeps!

So how do you narrow down the field and find people you want to follow? One of the best ways I’ve found is using the “Twellow” application – the “Yellow Pages” for Twitter.

Here’s how it works. If you input a word search in Twellow, it checks out all the Twitter bios and lists all the people who have this word in their bio. You can link to your Twitter account and Twellow shows you who you are, and aren’t, following. You can click to follow someone directly in Twellow, and that links directly to your Twitter account.

For your businesses, this is a quick and easy way to target people in your market, or potential customers or clients, or anyone Tweeting on topics that might be of interest to you.

Please view my video on how Twellow works, try it out and please let me know how it goes. If you think this was a great video please press the ReTweet Button in the top left corner.