Like many other features, Facebook offers yet another way to market your business. Previously you would send invitations to your contact list through your personal profile. Now the fan page makes it easy. It gives you an opportunity to upload 5,000 contacts using your address book.

This allows fan page administrators to invite customers or any other web contacts to join your respective pages on Facebook. With the provision of two latest features, you can bring your email contacts to join your page. All this became possible after the launch of “tell your Fans” feature.

All you or your admin need to do is import your email contacts to find out which ones haven’t already like your page.  After sorting out the ones who haven’t liked your page, you can send them an invitation. It’s simple yet an effective means to increase your fan base.

Tell Your Fans

The story begins with locating the option of ‘tell your fans’. You will find it just under the page admin dashboard right after clicking marketing. This wonderful feature is available to all fans irrespective of their number.

Uploading contact file

Now importing your contacts, first upload the contact file. You will find some required instructions depending on your particular email service. Instructions are well formulated for your ease and feasibility that makes the process effortless. Once your document is aptly formatted for this tool, you can proceed with exporting the contact list and then upload it back in this tool.

Choose Contacts

After you have successfully imported all your contacts, you will find a display of contacts that are not currently your fans. This distinction makes it easy for you to proceed. The reason why some of your email contacts aren’t your fans is perhaps because they are not on facebook yet. You can either select all recommended ones or manually hand pick the ones you wish to select.

Invitation

After going through the selection procedure, this feature generates a preview. Just go through this invitation preview before sending it to your selected contacts. From those who are already on facebook they will receive this invitation which has your page as a recommended page.

When your contact is not on Facebook, then he/she will simply receive an invitation requesting them to join facebook through your brand. This particular invitation will be received through email. The person in question first has to join facebook after which he can join your fan page.

Conversely, this new tool allows you to start your page from scratch and take your business to great heights. The common apprehension in most businesses regarding making a move to facebook will be wiped out when they are able to make use of their existing e-mail resources. This is a great way to connect and grow your audience.

photo credit: Generationbass.com

You will agree that in spite of some strange features, Facebook is still an addiction. Having crossed the benchmark of 500 million users from across the world, there is still no stopping. The number of users creeps in everyday and why it shouldn’t, Facebook provides some extraordinary features to keep its users glued to this particular social networking site.

One such feature of great acclaim these days is that of friendship pages. The friendship pages allow you to view conversations between your friends or find out how flirting between any two of your friends led to their marriage or how their fights led to breakup. All in all it’s allows you to see what your friends are posting on each others walls.

It’s not like your conversation leaks out in public, for viewing someone’s history, you must be friends. So for those scared of privacy issues, friendship pages don’t have this problem. For instance you met someone at a party via some mutual friend. And now you wish to know more about them. All you have to do is look through their history or wall posts to learn more about them.

It sounds creepy! But if it wasn’t everyone’s desire then why would Facebook stalking catch so much fame. Before Farmville became the major thing, going through your friends’ profile page, like buttons or status updates were the biggest pastimes. Friendship pages have given a new meaning to social interaction.

As for those who are not comfortable sharing their personal stuff with everyone including some friends then they can make use of standard disclaimer rules. Reset your privacy settings if you don’t want to become a part of the show.

So this in-depth glance at relationships can not proceed without mutual consent. What’s more interesting is the fact that now you are spared from a lot of Facebook browsing. Because previously, you would have had to sift through profiles to determine relationships between any two of your friends. However, now you don’t have to go through all that trouble.

With friendship pages, significant ease has been brought to browsing. All RSVPs, comments, events can be viewed from your wall. There hasn’t been a better way to remain updated with your friends’ activities.

For some users, friendship pages are the means to commemorate some cherish-able moments between friends, while there are some who take delight in pouring through insults or some long history comprising of snarks.

Though it appears creepy just be aware that people can see conversations you’ve had with friends. Just like some other features, friendship pages on Facebook have been a huge hit. The high user retention rate on this social network are tied to a human desire to stay in touch.

In the light of some recent stats, you will find that almost every business intends to make a fan page on facebook. Most of them already have one. But that doesn’t mean you can have all the fame. There are around 77% of fan pages who have less than 10,000 fans.

So obviously, it’s not easy for any brand to make it big through social media networking. Being a brand you certainly wish to engage too many people online. That’s understandable but with every other brand trying to do the same, setting up a fan page on facebook is just not the answer.

Primarily because the number of fan pages capable of attracting a lot of fans is quite small. Technically, it’s not the size that matters. However, many brands wish to set up their presence on facebook expecting to gather a huge fan base. Too sorry to say, such brands often get disappointed.

This is because; everyone having a fan page on facebook was determined to cross the 10,000 fan mark. After crossing that milestone, facebook offered some particular analytics. These were only meant for pages with more than 10,000 fans. These special analytics were impressions and feedback per cost.

As of today things have changed. Now the pages having less than 10,000 fans also have the liberty to view this particular information. With that known, the very next query in your mind would be regarding impressions and feedback.

Let’s start with impressions first. It’s actually the measurement of repetition of some particular post. Impressions give you the number of times a post appears in a news feed. Whereas, feedback tells you the percentage of fans who simply ‘like’ or even comment on some post.

With this new data, you will be able to find out how much the exposure of some particular post is. Moreover, you will know how much your fans are engaged and intrigued by a specific post. These analytics are a good indicator about the worth of the stuff you are posting.

You will find impressions right underneath your post. And it’s not just from the post people saw on your page but also involves impressions generated from news feeds.

Even those fan pages who haven’t exceeded the 10,000 fan limit can now find out how powerful a wall post can prove. Your reach can be greater with larger fan following and this new provision allows you to do just that. Imagine your friend and then the friends of your friends can have a look at the interactions available in news feeds. They don’t even have to visit your page to find out.

It’s a nice way to find out how important a post can be for a fan page. It potentially multiplies your reach over your fans. This means your brand is being viewed by many others who aren’t even your fans. Furthermore the likelihood that whatever you post will appear in someone else’s news feed also increases. This liberty now open to all fan pages makes expansion easier.
photo credit: Jeffrey Beall

One of the emerging business strategies today is using Facebook marketing and a lot of entrepreneurs and small business owners are using this form of marketing to attract more website visitors.  Plus, this gives owners a direct way of reaching their target market. Although Facebook marketing may sound easy, still there are several important things that must be considered if you want your Facebook marketing to succeed and effectively draw in visitors to your business.

One of the factors to consider when using Facebook marketing is the utilization of a personal profile compared to using a Facebook Fan Page or Facebook Business Page. More often than not, small business owners who are yet to launch their online business often opt to use a personal profile as their business page.

The truth is that there are lots of disadvantages to using your profile page as the landing page in your Facebook marketing approach.  Think about this for a minute “Who is really going to take your business for real if they are landing on your profile page?” Once they land on the profile they can’t even leave a message on your wall until you accept them as a friend. When you try to use your personal profile as your business page, viewers may think that the services or products you are offering are part of a scam. Another major disadvantage of using your personal profile as part of your Facebook marketing is that you will only have a very limited market reach, and most of your possible prospects are probably your friends already. Also, when using your personal profile, you have to remember that you cannot just add anyone because your request will still be subjected to the approval of that particular person. Will they really want to add you as a friend? Only after they accept your invitation to be friends would you have any chance of selling your products or services.  If you have already spent any amount of time on Facebook profile you know people don’t just want selling they want connections.

If you want to start your Facebook marketing it is recommended that you use a Facebook Fan (Business) Page like most experienced online business owners. If you have your own business page, the chances are high that viewers will treat your business seriously, thus making your Facebook marketing an effective strategy to improve your online presence. One of the main reasons why most beginners often ignore creating their own business page is the idea that it can be costly paying someone to create the page.  Did you know you could create your own page? Check out my course. The truth is that having a business page offers a lot of privileges that can make their Facebook marketing a success.

Having a business page as part of your Facebook marketing will also help with creating a brand for your online presence. Many of your prospects and leads are on Facebook….make sure they find YOU!

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About Karriann

Karriann Graf is a Social Media Manager/Strategist for small businesses and real estate professionals. Her focus is to help you learn about the best Social Media methods to connect with your clients and customers and increase your revenue.

I just posted a video about how to add and remove “admins” to your Facebook Fan Pages. You can view this quick and easy hands-on tutorial here:
I just realized, though, that I’ve been talking about Fan Pages but haven’t really explained what they are. So before you check out how to add admins on my YouTube link, here’s a brief intro to Fan Pages and some useful links to help you better understand how to set up, and the value of, Fan pages.

What is a Facebook Fan Page?

Ironically, I Googled ‘what is a Facebook Fan Page?’ and the most recent entry is a year old. Still, many people aren’t aware of Fan Pages and their use. But their popularity is just starting to gain momentum.

Businesses, organizations and celebrities are some of the biggest users of Fan pages. For businesses, Fan pages are another social media tool to allow people to follow your brand. You can post questions, give fans information, post upcoming events, and ask for input from people who sign up to be fans.

If you want to see an example, check out my fan page.

If you want more information about Fan pages Facebook offers a Q & A or FAQ page at Facebook Help.

So, back to the beginning. What are admins? According to Facebook: “A group administrator, or admin, controls the membership and content of a group. Admins can send messages to the group, appoint other admins and edit group info and settings. They can also remove current members and other admins.”

So feel free to visit my video to find out how quickly you can add admins once you set up your Fan page.

If you have any questions about Fan pages please post them here and I’ll answer them.

I look forward to seeing you in Fanland!