One of the emerging business strategies today is using Facebook marketing and a lot of entrepreneurs and small business owners are using this form of marketing to attract more website visitors.  Plus, this gives owners a direct way of reaching their target market. Although Facebook marketing may sound easy, still there are several important things that must be considered if you want your Facebook marketing to succeed and effectively draw in visitors to your business.

One of the factors to consider when using Facebook marketing is the utilization of a personal profile compared to using a Facebook Fan Page or Facebook Business Page. More often than not, small business owners who are yet to launch their online business often opt to use a personal profile as their business page.

The truth is that there are lots of disadvantages to using your profile page as the landing page in your Facebook marketing approach.  Think about this for a minute “Who is really going to take your business for real if they are landing on your profile page?” Once they land on the profile they can’t even leave a message on your wall until you accept them as a friend. When you try to use your personal profile as your business page, viewers may think that the services or products you are offering are part of a scam. Another major disadvantage of using your personal profile as part of your Facebook marketing is that you will only have a very limited market reach, and most of your possible prospects are probably your friends already. Also, when using your personal profile, you have to remember that you cannot just add anyone because your request will still be subjected to the approval of that particular person. Will they really want to add you as a friend? Only after they accept your invitation to be friends would you have any chance of selling your products or services.  If you have already spent any amount of time on Facebook profile you know people don’t just want selling they want connections.

If you want to start your Facebook marketing it is recommended that you use a Facebook Fan (Business) Page like most experienced online business owners. If you have your own business page, the chances are high that viewers will treat your business seriously, thus making your Facebook marketing an effective strategy to improve your online presence. One of the main reasons why most beginners often ignore creating their own business page is the idea that it can be costly paying someone to create the page.  Did you know you could create your own page? Check out my course. The truth is that having a business page offers a lot of privileges that can make their Facebook marketing a success.

Having a business page as part of your Facebook marketing will also help with creating a brand for your online presence. Many of your prospects and leads are on Facebook….make sure they find YOU!

I just posted a video about how to add and remove “admins” to your Facebook Fan Pages. You can view this quick and easy hands-on tutorial here:
I just realized, though, that I’ve been talking about Fan Pages but haven’t really explained what they are. So before you check out how to add admins on my YouTube link, here’s a brief intro to Fan Pages and some useful links to help you better understand how to set up, and the value of, Fan pages.

What is a Facebook Fan Page?

Ironically, I Googled ‘what is a Facebook Fan Page?’ and the most recent entry is a year old. Still, many people aren’t aware of Fan Pages and their use. But their popularity is just starting to gain momentum.

Businesses, organizations and celebrities are some of the biggest users of Fan pages. For businesses, Fan pages are another social media tool to allow people to follow your brand. You can post questions, give fans information, post upcoming events, and ask for input from people who sign up to be fans.

If you want to see an example, check out my fan page: http://www.facebook.com/SocialMediaSuccess.

If you want more information about Fan pages Facebook offers a Q & A or FAQ page at http://bit.ly/4v7bOC.

You can also find useful information on how to promote your Facebook pages at: http://bit.ly/7daOmA.

So, back to the beginning. What are admins? According to Facebook: “A group administrator, or admin, controls the membership and content of a group. Admins can send messages to the group, appoint other admins and edit group info and settings. They can also remove current members and other admins.”

So feel free to visit my video to find out how quickly you can add admins once you set up your Fan page.

If you have any questions about Fan pages please post them here and I’ll answer them.

I look forward to seeing you in Fanland!