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You’ve been using Social Media tools for a while and you’re starting to run out of ideas. What will you post? Does anyone care that you’re heading out to eat dinner or going to walk the dog? Probably not, especially if you’re using these tools to promote your business brand.
Here are some ideas to keep your posts fresh and Tweets interesting and engaging:
• Quotes that relate to your business brand give you credibility. Posting quotes on topics of value to your target market will also be appreciated. One bonus with quotes is that they’re often picked up and Re-Tweeted (RT) by Peeps, so you get your name mentioned by someone else as well.
• When your on Twitter, RT interesting information by other people, but be sure to keep it to a reasonable level. If all you’re doing is RTing other people’s ideas it might start to look like you can’t come up with any of your own. It’s about maintaining the right balance.
• Subscribe to RSS Feeds and keep track of what’s new in the news on topics that would be of value to your followers, clients and potential clients. Post links on recent articles related to these topics.
• Have fun with your posting. Set up some tweets throughout the day. For example, a Tweet quiz something like this:
Which is more productive? a) focus on the task at hand, b) grab a cup of coffee. If you chose a) you’re on your way.
Then post another one an hour later, and so on, for the rest of that day. Some can be quirky, like the one above. Others can be more serious, if you prefer.
• Did you read an interesting blog today? Give your readers the link. If you refer readers to blogs you’ll often get referrals to your blog…which brings me to the next point…
• If you have your own blog, post the link to your newest blog posting. Do this several times throughout the week on all your social media networks. Switch it up and keep it fresh by quoting small segments from the blog followed by the link.
• Do you have some favorite books that other business people would find valuable? Post a list, and continue adding new books with each Tweet or LinkedIn or Facebook post throughout the day.
