Host a Webinar on a Site Like Ustream

Video marketing can be used to host a live webinar online for your customers. A webinar is a presentation where you talk and teach and then open up the floor for questions or feedback from the viewers.

Of course you could invest in an expensive system that’s private or use a free webinar tool like Ustream to get the job done. Hosting a webinar online using video lets you brand yourself as a true expert with nothing to hide.

It’s very easy to sign up with minimal information. Then you click Create a Show. You’ll give it a name so that your subscribers can easily find it on the Ustream website. You can save the show for a later date that you schedule or broadcast it immediately.

Once you name your show, it’ll give you the option to add customized details, like a logo for the show. You’ll choose a category and enter tags (keywords) that are relevant to your topic. And you’ll give a brief description of your webinar show.

You can choose which previous clips get saved on the site for others to watch. You can enable or disable comments, enable chatting during the webinar, and appoint moderators to oversee the discussion.

You can even choose to present your webinar with a co-host if you have an available expert you’d like to help field questions or deliver the hot topics to your viewing audience.

Once finished, you’ll be given proper links and codes to promote the event and share it with others. Before you schedule it, make sure it’s at a time when you can have the most viewers.

Have a plan in place as to how you’ll present the information. You want it to be structured, but maybe not as rigid if you enable chatting where you’ll be responding during the presentation.

Some viewers will prefer that you deliver the presentation first and let people chime in afterwards, so that they can see the whole topic unfold and then leave if they want when the discussion opens up.

And perhaps the most important tip that can be shared with you is this – don’t sell, share. A webinar video event isn’t where you hard sell to an audience. It’s where you provide great value and showcase your expertise and then follow up the presentation with a call to action that serves your bottom line.

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About Karriann

Karriann Graf is a Social Media Manager/Strategist for small businesses and real estate professionals. Her focus is to help you learn about the best Social Media methods to connect with your clients and customers and increase your revenue.