Clichés should be avoided in writing at all costs. But some aptly apply to social networking. So I thought I’d take a minute to link some of these pearls of wisdom (pardon the cliché) to show you how you can apply them to social media.
- It is better to give than to receive. Whatever you post or Tweet should have value for your readers, and/or educate them about your business.
- Do onto others as you would have them do onto you. Most of us don’t like getting that telemarketing call during the dinner hour. Same thing applies to that post about the latest and greatest thing you’ve got to sell during someone else’s very busy day.
- A friend in need is a friend indeed. Do you belong to a LinkedIn group and someone has posted a question you can answer? The more questions you answer the more your profile goes up as an expert on LinkedIn. Does a Facebook friend or fan need assistance that you can provide? Post the information or offer a helping hand to show that you’re someone to be counted on, particularly if it’s advice regarding your area of business expertise.
- Put it on the back burner. Take note of any postings, links or information that may not be timely but you feel will be of value later on. File it away for the right time to use it or share it with others.
- Success begets success. If you are successful with what you do in social networking it will create more success for you. As well, the more successful you are, the more successful others will be who follow your advice.
- Hit the ground running. Get involved with social networking. Open that LinkedIn or Twitter, or whatever account, and start posting those pearls of wisdom.
